Our story
It started with a frustration.
We were tired of wellness that felt like homework. Long ingredient lists, big promises, a new rule every week, and a quiet message that something in us needed fixing.
So we went the other way. Products we can explain. A process we can show. A price we can justify. UBE Premium came first, and it set the standard for everything that follows.
We stay small on purpose. Every product earns its place, and if it doesn't fit our standard, it doesn't make the cut.
01
Nourishment
Your body already does remarkable work. Our role is to support it with better choices, every day.
02
Simplicity
Fewer ingredients, less processing, more clarity. Products you can understand at a glance.
03
Transparency
Where it comes from, how it's made, what it costs and why. We share it openly.
04
Evidence
We say what the research supports and nothing more. Credibility comes before exaggeration.
A new name
LÜVA
PÜRERA
Same team, bigger ambition. A new pure era.
LÜVA is now PÜRERA.
Same founders. Same products. Same team behind it. We changed our name because we wanted one that could grow with us.
LÜVA was built around our first products. PÜRERA keeps everything that already works and gives us room for what comes next.
What changes
The name.
A bigger ambition for what we make next.
A clearer way of talking about what we do.
What stays
Our products, starting with UBE Premium.
Our look. Calm, minimal, lots of space.
Our promise. Simple. Pure. Essential.
Ordered from us before?
Nothing changes for you. Same address, same people answering your emails, same product in the bag.
Ask us anything
Partners
Bring PÜRERA into your space.
We work with places that care about what they serve. If your space values quality and calm, we'd love to talk.
Wholesale, in-house menus, events, collaborations. Tell us what you have in mind and we'll find the right format.
Studios
Pilates, yoga and fitness studios. Something clean to offer before or after a class.
Cafés
A premium option on the menu. Lattes, bowls and desserts your regulars will ask for again.
Spas and wellness
A natural extension of the experience. Calm, considered, easy to serve.
Clinics and practitioners
For professionals who recommend real ingredients and want to stand behind them.
How it works
01
Write to us.
A few lines about your space and what you'd like to offer.
02
Try it.
We send samples and a partner sheet with pricing and formats.
03
Start small.
Low minimums, quick reorders and support for your team from day one.
Contact
Let's talk.
Questions, ideas, or just want to say hello? Reach out, we read every message and reply within a day.
